Designer of olfactory essences
Industrial engineer specialised in Industrial Chemistry (Polytechnic University of Catalonia). Final dissertation on cosmetic triple emulsions.
Master Degree in Scents and Fragrances (Polytechnic University of Catalonia).
Since 2010, she has been leading her own project, Sandir, using her expertise and know-how on the fragrance market.
She is a technical consultant who evaluates and selects scents as she adapts to new consumers trends. She outlines strategies, business models, and defines shopping experiences. Furthermore, Sandra Iruela organises training sessions for technical sales team as well as marketing campaigns for companies in this business.